ALYSSA UTECH

Alyssa is our cheerleader – building and promoting the FEH brand. She is all about generating conversations and graphic design. Her laughter can fill the entire Sioux City office.

How did you decide on your career path?

While on my high school yearbook committee, I discovered my niche of organizing and designing layouts. This led me to pursue an education in photography, graphic design, social media, and advertising from Briar Cliff University.

What is your favorite part of the design process?

How can I pick just one favorite?! I love exploring historical buildings, especially before they are restored. I enjoy reading our clients’ brand books and designing graphics that match their vibe and style. And, of course, I love Spark Sessions – it makes my cheerleader heart jump for joy! Seeing a community rally together to design their future is powerful.

How are you creating vibrant communities through design?

I’m honored to serve as board president at Ronald McDonald House Charities of Siouxland and to share my talents with such a loving charity. With incredible grants, supporters, and an FEH Design donation, we renovated the main floor of the House. The project added another guest room, brought the laundry room to the main level, and renovated the kitchen and living room areas. With their bright and colorful new, branded space, the House can better provide comfort to families with children receiving medical treatment in Siouxland.

What makes Siouxland a great place to live?

It’s the best of both worlds. My husband is a third-generation crop and cattle farmer, and we live on the family farm in rural Nebraska. I cherish the open space and natural beauty of the countryside just as much as the energy and experiences the city offers. My days include working downtown, grabbing a coffee from a café or food truck, running kids to sports practice, bottle-feeding a calf, and ending the night under a sky full of stars (with loads of laundry somewhere in there too!). It’s a life I wouldn’t trade for anything—pinch me!

utech wins feh design award

Sioux City Journal

July 2018: Alyssa Utech was presented with the FEH Design “Betty” Award for outstanding service and superior achievement. The “Betty” Award has been a FEH tradition for 23 years. This award is named after Betty Van Nyhuis, who was FEH’s bookkeeper, cheerleader and all-around support person for many years. After her 1994 death from cancer, FEH leaders felt it would be a fitting tribute to establish an award for outstanding employees in her name.

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